Core Value Proposition for XDI.ORG
This is a template for the Core Value Proposition for XDI.ORG.
1. First, we start by answering three questions:
1.1. What problem does our product or service solve?
Lack of an open, community governed, standard specification for portable, user-controlled identity and trusted data exchange
1.2. How do our prospects solve that problem today?
They use non-interoperable protocols, over which the community has no governance, their identities are not portable or they use clumsy mechanisms for trusting data exchange with "out-of-band" verification
1.3. Why is our product/service a better solution to that problem?
XDI Implementations provides interoperability between participating providers, identity will be portable (giving the user choice) and the trust and reputation mechanisms can be built right into the data exchange protocol
2. Second, we answer three questions to help make sure you are accurately categorizing the product/service:
2.1. What is it?
An open standard for managing portable, user controlled identities with mechanisms to exchange data based on transparent trust built in at every level of composition
2.2. What does it do?
It provides a standard, accountable way for individuals, organizations and groups to identify, trust and exchange data with each other that can be based on reputation even if they move around the network or change names
2.3. What does it deliver?
It delivers individuals, groups and organizations the ability to build interperable social networks that harmonize the governance and taxonomies of sharing data whilst each retains their own control
2.4. Then we craft a one-sentence positioning statement that captures the core value proposition in a way that meets the following four tests:
Ideally this should be in 12 words or less not including the product name
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Important – it addresses a prospects primary problem in a way that creates a sense of value and urgency in their mind.
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Believable – since prospects are inherently skeptical, it should avoid exaggerated or meaningless claims and "ring true" by referencing existing market support.
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Unique – the positioning statement must state a benefit that no other product could reasonably claim.
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Usable – the positioning statement does not itself need to be the final copy, rather it only needs to be the basis for developing the final copy. It also needs to be able to work across multiple media, i.e., written, spoken, graphics, etc.
XDI.ORG's protocols provide a platform for communities to build open, trustworthy and accountable social networks
Finally, you craft three supporting claims. These are benefit statements which need to satisfy the same criteria as the overall positioning statement, but which serve to support its importance, uniqueness, and believability.
3. Our supporting claims are
XDI.ORG protocols are standards-based, open and royalty free
XDI.ORG protocols can be used as the foundation for communities to build trustworthy social networks
Social networks built using XDI.ORG protocols can have reputation and accountability built into them at every level